The Story of Ruxandra

From the moment I wrapped my grandmother’s silk scarves around my shoulders as a child, I knew fashion would always be part of my story. What I didn’t know yet was that this early fascination would one day grow into a career rooted in creativity, storytelling, and the luxury lifestyle world.

Ironically, the best day of my life wasn’t when I achieved something… it was the day I let something go.
Leaving textile design school opened a completely new path for me: the path of digital creation. That same day, I made a bold decision: to start blogging.

​

The Beginning -  and the Evolution

​

In 2011, I launched “From Brussels, with Love”, a fashion and lifestyle blog that quickly became a go-to destination for style enthusiasts across Europe. Its international reach grew so rapidly that in 2018 I rebranded it to “By Ruxandra”, a name reflecting a more refined vision and a global audience.

Today, By Ruxandra brings together everything that inspires me - fashion, beauty, travel, lifestyle, and automotive - not as separate categories, but as the tapestry of my everyday life. My work blends personal storytelling with premium visual content, always with a touch of elegance and intention.

​

A Trusted Voice in the Luxury Sphere

​

Over the years, I’ve built a strong international presence across social media, collaborating with premium brands and creating content that resonates with audiences who love elegance, authenticity, and meaningful experiences.

In 2024, my digital expertise and industry knowledge led me to join Luxury Brussels as a columnist and Brand Director, where I help shape narratives within Belgium’s premium and luxury scene.

​

What I Do

​

My work combines creative direction, digital strategy, and storytelling across multiple platforms. Brands partner with me for:

• UGC content creation

• Social media promotion & campaign visibility

• Premium giveaways

• Brand ambassadorship

• Influencer collaborations

• Brand consulting & development

• Social media management & content strategy

​

​

Whether I’m designing a digital campaign, capturing stories during my travels, reviewing luxury experiences, or guiding brands toward stronger online visibility, my goal is always the same: to create meaningful, elevated content that inspires and connects.

​

If you’d like to collaborate, partner, or simply connect, I’d love to hear from you.